About

Claudia Haddad

I'm drawn to early, ambiguous spaces, and to the challenge of turning emerging primitives into products people actually understand and use.

I started my career as an engineer and still love building – whether that's shipping PRs, prototyping ideas, or organizing hackathons and helping others bring their ideas to life.

I studied Cognitive Science at the University of Pennsylvania, with a focus on decision-making and consumer psychology. I think a lot about behavior, trust, and how to make complex systems feel simple, intuitive, and worth coming back to.

Outside of work, I spend a lot of time reading, planning trips to interesting places, and finding good coffee shops.

Books I come back to.

Man and His Symbols

Man and His Symbols

Carl Jung

Principles

Principles

Ray Dalio

The Glass Castle

The Glass Castle

Jeannette Walls

Jane Eyre

Jane Eyre

Charlotte Brontë

The Prince

The Prince

Niccolò Machiavelli

The Sovereign Individual

The Sovereign Individual

James Dale Davidson

The Master and His Emissary

The Master and His Emissary

Iain McGilchrist

The Four Agreements

The Four Agreements

Don Miguel Ruiz

Subliminal

Subliminal

Leonard Mlodinow

The Great Gatsby

The Great Gatsby

F. Scott Fitzgerald

Places I love in NYC.

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