Claudia Haddad

Engineer turned product manager Building intuitive consumer and developer products.

About

Claudia Haddad

I'm a product manager at Coinbase, where I lead product for chat, mini apps, and AI agents on Base — Coinbase's blockchain network with millions of users.

Before that, I launched crypto earning products, built gamification systems that drove 6x year-over-year growth, and led the migration of millions of Coinbase Pro users to a new trading platform.

I studied Cognitive Science (Computation & Cognition) at the University of Pennsylvania with a minor in Consumer Psychology & Marketing from The Wharton School. I'm passionate about making complex technology feel simple and accessible.

Experience

Coinbase Base

Coinbase · Base

Product Manager II

8/2024 — Present
  • Owned chat, mini apps, and AI agents for the Base app, shaping the developer platform across engineering, ecosystem, and developer relations.
  • Led 0→1 launch of decentralized, encrypted messaging via XMTP integration; scaled to 1M+ messages sent.
  • Built the AI agent ecosystem from 0→1, landing 10+ agent integrations in a quarter with 62%+ chat user engagement.
  • Launched a curated mini-app store driving 10x DAU increase and 20%+ of total app transactions.
Coinbase Wallet

Coinbase · Wallet

Product Manager

4/2023 — 8/2024
  • Launched 0→1 crypto earning products (Ethereum staking, USDC rewards), scaling to 50k+ monthly transacting users in one quarter.
  • Led integrations with major DeFi protocols including 0x, Lido, and Kiln.
  • Built Onchain Summer gamification from 0→1; drove 6x YoY growth with 1M+ engaged players.
Coinbase Advanced Trade

Coinbase · Advanced Trade

Associate Product Manager

8/2021 — 4/2023
  • Launched 20+ features and led migration of millions of Coinbase Pro users. Shipped one-click balance transfers enabling $2B+ in funds transferred.
  • Scoped and launched a new trading API to retain 10% of trading volume, migrating top clients with >$28B volume. Received High Impact Award.
Meta

Meta · News Team

Software Engineer

1/2021 — 7/2021
  • Interned 3x, building full-stack features to improve access to trusted information using React and JavaScript.

OTHER THINGS I'VE DONE

BaseCamp 2025

Led and gave a workshop "Building Agents People Can't Stop Talking To", with XMTP and our agent builder ecosystem.

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Speaking

Ethereum CC, Cannes 2025

Representing Base, I participated in a panel, "Mass Adoption through Dapps: How to Bring More Users Onchain".

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Speaking

PennApps

Vice Director (2018 — 2020). Led a team of 60+ members to host the largest collegiate hackathon, with 1.5k+ attendees and 30+ corporate sponsors.

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Side projects

Aspiring PM

Co-founded a publication and community to make product management more accessible. Grew to 1,000+ subscribers across LinkedIn and Substack.

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Side projects

Vista

Won 1st Place Gnosis Chain Bounty at ETHLisbon (2022) for Vista, an onchain loyalty tool.

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Side projects
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