Claudia Haddad

Engineer turned product manager Building intuitive consumer and developer products.

About

Claudia Haddad

I'm a product manager at Coinbase, where I lead product for chat, mini apps, and AI agents on Base — Coinbase's blockchain network with millions of users.

Before that, I launched crypto earning products, built gamification systems that drove 6x year-over-year growth, and led the migration of millions of Coinbase Pro users to a new trading platform.

I studied Cognitive Science (Computation & Cognition) at the University of Pennsylvania with a minor in Consumer Psychology & Marketing from The Wharton School. I'm passionate about making complex technology feel simple and accessible.

Experience

Coinbase

Coinbase

Product Lead

8/2021 — Present
  • Base (2024 — Present): Own chat, mini apps, and AI agents for the Base app. Led 0→1 launch of encrypted messaging via XMTP (1M+ messages), built the AI agent ecosystem with 10+ integrations and 62%+ chat engagement, and launched a curated mini-app store driving 10x DAU and 20%+ of app transactions.
  • Wallet (2023 — 2024): Launched 0→1 crypto earning products (Ethereum staking, USDC rewards) to 50k+ MTUs in one quarter; led DeFi integrations with 0x, Lido, and Kiln; built Onchain Summer gamification driving 6x YoY growth with 1M+ engaged players.
  • Advanced Trade (2021 — 2023): Launched 20+ features and led migration of millions of Coinbase Pro users; shipped one-click balance transfers enabling $2B+ in funds transferred; scoped a new trading API that retained 10% of volume (>$28B from top clients). High Impact Award.
Meta

Meta · News Team

Software Engineer

1/2021 — 7/2021
  • Interned 3x, building full-stack features to improve access to trusted information using React and JavaScript.

OTHER THINGS I'VE DONE

BaseCamp 2025

Led and gave a workshop "Building Agents People Can't Stop Talking To", with XMTP and our agent builder ecosystem.

Speaking

Ethereum CC, Cannes 2025

Representing Base, I participated in a panel, "Mass Adoption through Dapps: How to Bring More Users Onchain".

Speaking

PennApps

Vice Director (2018 — 2020). Led a team of 60+ members to host the largest collegiate hackathon, with 1.5k+ attendees and 30+ corporate sponsors.

Side projects

Aspiring PM

Co-founded a publication and community to make product management more accessible. Grew to 1,000+ subscribers across LinkedIn and Substack.

Side projects

Vista

Won 1st Place Gnosis Chain Bounty at ETHLisbon (2022) for Vista, an onchain loyalty tool.

Side projects
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